{"product_id":"the-idea-of-the-brain-by-matthew-cobb","title":"The Idea of the Brain by Matthew Cobb","description":"\u003cp\u003e\u003cstrong\u003eNot published until 12th March 2020.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is the story of our quest to understand the most mysterious object in the universe. Today we tend to picture the brain as a computer. Earlier scientists thought about it in their own technological terms: as a telephone switchboard, or a clock, or all manner of fantastic mechanical or hydraulic devices.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCould the right metaphor unlock the brain's deepest secrets once and for all?Galloping through centuries of wild speculation and ingenious, sometimes macabre anatomical investigations, scientist and historian Matthew Cobb reveals how we came to our present state of knowledge. Our latesttheories allow us to create artificial memories in the brain of a mouse, and to build AI programmes capableof extraordinary cognitive feats. A complete understanding seemswithin our grasp.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBut to make that final breakthrough, we may need a radical new approach. At every step of our quest, Cobbshows that it was new ideas that brought illumination. Where, he asks, might the next one come from? What will it be?\u003c\/span\u003e\u003c\/p\u003e","brand":"The Week Bookshop","offers":[{"title":"Default Title","offer_id":54038051881236,"sku":"aaz1789767564127","price":27.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/7627\/9316\/files\/the-idea-of-the-brain-by-matthew-cobb_1.jpg?v=1789767568","url":"https:\/\/straphemfit.shop\/products\/the-idea-of-the-brain-by-matthew-cobb","provider":"My Store","version":"1.0","type":"link"}